Key Takeaways Zero-party data yields the highest relevance Interactive quizzes collect preferences seamlessly Dynamic creatives adapt to each user’s input Automated workflows ensure timely follow-up Consumers value control over their data. By asking them directly (“zero-party” data), you gain explicit insights t

Key Takeaways Sequential storytelling boosts swipe-through rates Themed cards guide viewers through benefits Dynamic Creative tests card order for optimal flow Automated retargeting follows up on partial engagers Carousel ads aren’t just product galleries—they can tell a story. By weaving a narrative across 5–10

Key Takeaways Hyper-local radius targeting captures nearby prospects Dayparting maximizes spend during high-footfall hours Automated exclusions prevent ad fatigue Offline conversion tracking measures true ROI For brick-and-mortar or event-based businesses, mobile geo-targeting can fill seats and drive in-store purchas

Key Takeaways Tiered lookalikes balance scale and precision Behavioral layering refines targeting Zero-party enrichment boosts relevance Automated refresh prevents audience decay Traditional lookalikes only scratch the surface. By combining tiered percentages, behavioral signals, and zero-party data, you can uncover u

Key Takeaways Live demos build urgency and trust Seamless “Shop Now” integration boosts conversions Post-live retargeting captures late buyers Automated insights optimize future broadcasts Facebook Live Shopping Ads merge entertainment and e-commerce, letting viewers purchase products as you demo them in real time